WAKE UP #4
Misereor & University of Nuremburg - True Cost Accounting in Uganda and Honduras
- Date: 09/12/2026
- Time: 2:00 pm CET
- Registration: https://us06web.zoom.us/meeting/register/FWWosdLETCu5w8pUVtHKYA
What would a cup of coffee cost if its price reflected its full impact? This session closes the year with a new study that applies True Cost Accounting to coffee supply chains in Uganda and Honduras, quantifying the social and environmental costs of production that never appear in the price buyers pay. By combining environmental and social analysis into one integrated method, the research makes visible the hidden costs behind the cup — and raises hard questions about who currently carries them, and what a fairer distribution across the value chain would require.